Sacramento Top Agent Magazine
For award-winning Realtor Doug Grace, it all started with a late-night infomercial. Someone was talking about how to buy distressed properties at a discount, and it piqued his interest. After seeing a number of these infomercials, he got excited. He’s been in the real estate business ever since—25 years.
“There’s so much I like about it,” he says. “I’m a people person. I enjoy helping people find homes and I enjoy the negotiating aspect.” Sellers love that, because they end up getting higher returns when they use him. But their appreciation goes beyond just that. Doug’s friendly, down-to-earth personality makes it easy for both buyers and sellers to work with him. He treats people the way he would want to be treated and works long hours to help them accomplish their goals.
Doug and his team of three agents cover the Sacramento metro area, focusing on residential, land, foreclosure, investment and commercial opportunities. They do a large amount of marketing and advertising. Coupled with his experience and the outstanding reviews he gets, it brings the clients in.
“I’m a firm believer in the art of communication,” he says, which, to him, means being straightforward. “I provide all the information and keep the emotion out of it. I want my clients to make decisions based on facts. People need to trust me as their advocate, so I tell the truth in a way that is both meaningful and kind. An informed client will always make the right decision, and it will be much easier to achieve their goals.”
Doug spares no expense in devising and executing a strategic marketing plan for each of his listings. He shares the most current market information with his clients, to assist them in correctly pricing their homes for an expeditious sale at the highest possible price. He has professional photographs taken and personally lists the homes online, putting together virtual tours, and he advertises the homes. He’s currently incorporating video tours into the mix and plans to make this a feature for each property. Embracing cutting-edge technology and social media, his marketing campaigns are aggressive to best position the properties and attain high exposure.
As one would expect of a hard worker like Doug, he stays in contact with clients after the transaction closes, helping them understand how changes in the market might impact their buying or selling decisions. His finger is always on the pulse of the market.
Thanks to Doug’s extensive knowledge and commitment to his clients, he’s won a number of awards and honors, including Outstanding Member of the Sacramento Association of Realtors–Master’s Club (2013–15), Certified Negotiation Expert, and Top 1 Percent of Professional Realtors in the Region (per HomeLight’s Real Estate 2015 Top 40). But he doesn’t measure his success through awards. He’s more interested in his clients’ satisfaction.
Whatever he does, he does with total commitment. In the community, he and his wife volunteer at their children’s schools and work with the AFS Intercultural Program, an international youth exchange organization, and he’s very involved with his children’s soccer. Family life couldn’t be more important to him, and he has a few favorite ways of engaging, including travel and sporting events. “And I love date night with my wife!” he adds.
A savvy businessman as well as a family man, Doug strives to do better every day. His goal is for each and every client to have an amazing experience. He’s been successful in delivering it for 25 years, so it’s a good bet that he’ll continue to do so.copyright Top Agent Magazine